To Blog or Not to Blog? Is That a Question?
We blog and so should you.
Maybe it goes without saying, but we do blogs. Not just our own, but yours too. Take this as a proof of concept. It’s not just a service we offer, it’s a service we stand behind.
That’s why we wrote a blog about blogging.
If you aren’t posting worthwhile content regularly, you are missing out on potential customers, engagement opportunities & ultimately revenue loss. Regardless of the industry you’re in, just about every business, project or operation should be blogging regularly. Your customers will thank you and your search rankings depend on it. If your business interfaces with people, you need a blog.
Not all words are good words.
Not just any blog will do though. You need a good blog. You don’t need to hire an author or anything, a simple copywriter will work just fine. You could even write it yourself if you have time. You just need something rich in content and enjoyable to read, something that informs your audience, but doesn’t preach. Take this blog for example, is it great? Probably not. Is it readable? You made it this far didn’t you.
You’re almost there!
Once you’ve decided you want a blog (mainly because you NEED a blog) you’ll need a voice. Preferably a human voice. Surprisingly, this is not 100% necessary with the advancements of technology, but we highly suggest it. Ourselves, as well as other humans and search engines alike tend to prefer articles written by humans. That’s convenient because working with humans is much easier too.
Humans with voices.
BM Business, Brand & Marketing can help you to find a unique voice to fit your company brand as well as define and execute a content strategy for audience engagement and search engine rankings. Don’t just take our word for it, read for yourself.
